Founded in 2015, SouthRock launched an owner/operator approach to developing food and beverage brands in Brazil. Our commitment is to foster a solid culture of inclusive entrepreneurship with our partners (employees), while expanding global and local brands that align with our mission and values for the consumers we love. It’s as much about passion for people as it is about the passion our partners have for the service we provide. At our core, we are a service culture. It’s a pleasure to get to know our customers better every day. Our goal is to positively impact their lives in every way, with each product we serve. We strive to be different. We strive to be better. We strive to positively represent our communities, as well as our partners, in everything we do.

SouthRock’s multi-brand operator, Brazil Airport Restaurants, opened its first airport stores in 2017 and has since expanded to operate in the largest and busiest airports in Brazil. In 2018, SouthRock became the Master Licensee of TGI Fridays in Brazil. TGI Fridays operates in São Paulo, Rio de Janeiro, and Brasília, with plans to expand into other states in the near future. In 2019, the SouthRock Lab was created to accelerate technological advancements that enhance the customer’s physical and digital experience through our brands.

In recent years, SouthRock has remained true to its mission and values as we united to face an unprecedented global pandemic together. Today, our business is more adaptable, innovative, and our culture is stronger than ever.