We approach our decisions by making sure they´re good for the brand but also good for our customers and our employees experiences.
Founded in 2015, SouthRock launched an owner +operator approach to international and domestic Food and Beverage brands in Brazil. We committed to develop a strong culture of inclusive entrepreneurship with our employees (partners) while scaling both global and local brands that are aligned with our mission and values all for consumers we love. It’s as much about passion for people as it is about our people’s passion for service. At our core, we are a culture of service. It is a pleasure to get to know our customers better every day. Our goal is to positively impact their lives in big and small ways with every product we serve. We strive to be different. We strive to be better. We strive to positively represent our communities as well as our people in everything we do.
SouthRock’s multi-brand operator, Brazil Airport Restaurants, inaugurated its first airport stores in 2017 and has grown currently to operate in Brazil’s largest and busiest airports. In 2018 SouthRock became the Master Licensee for Starbucks and TGI Fridays in Brazil. Starbucks expanded for the first time outside of Sao Paulo and Rio in 2019 and now reaches customers in São Paulo, Rio de Janeiro, Santa Catarina, Distrito Federal, Rio Grande do Sul, Paraná, and Minas Gerais. TGI Fridays operates in the Rio & São Paulo regions with expansion plans to enter other states in the near future.
In 2019, SouthRock Lab was founded to focus on accelerating technological advancement that elevates customer’s physical and digital experience with brands. Most recently, in May 2022, we proudly announced that SouthRock is now the Master Franchise in Brazil for Subway – one of the world’s largest quick service restaurant brand. Subway serves freshly made-to-order sandwiches, wraps, salads, and bowls to millions of guests, across more than 40,000 stores globally with 1600 units in Brazil making it the largest franchisee food and beverage company in the country. Over the last two years, SouthRock stayed true to its mission and values as we united to navigate an unprecedented global pandemic together. Today our business is more adaptable and innovative, and our culture is stronger than ever.